2 Nation is committed to helping others attain a greater level of fitness/health/wellness. The focus of the brand is to help people work toward living a fitness-oriented, sustainable, healthy lifestyle. The goal is to help people to become the best version of themselves, through mental preparation, physical conditioning, and inner grounding. The 2 Nation System is based on Preparation, Work, and Measurement. 

2 Nation provides its community members the opportunity to Train Like a Millionaire, offering access to industry-leading professionals who supply personalized education and training across multiple verticals including fitness, physical therapy, nutrition, and more. Upon signing up for a 2 Nation program, users are provided personalized workouts, meal plans, mental exercises, and advice (developed from goals they set in partnership with 2 Nation) on how become the best version of themselves. 

Additionally, 2 Nation provides a comprehensive ecosystem for corporate employees which grants access to a team of subject matter experts in areas of personal development. This guidance is designed to support employees on their personalized journeys to become both healthier and more productive.